Update: 23.08.2022
Last week: 32 week 2022 (08.07.2022 - 14.07.2022)
Last full month: July 2022
| Time period | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | |||||||||
| WoW | 1 652 | -13.1% | 52.4% | -0.3 | 759 031 | -15.1% | 81.3% | -0.5 | -12.5% |
| MoM | 6 472 | -21.1% | 49.5% | -5 | 3 040 336 | -23.1% | 79.9% | -3.1 | -13.0% |
| YTD | 72 803 | -6.9% | 54.6% | -4.5 | 34 369 882 | 19.0% | 82.4% | 0.8 | 0.8% |
| MAT | 112 197 | -15.3% | 52.8% | -6.9 | 51 096 240 | 10.4% | 80.9% | -0.5 | -4.4% |
| KAPSIKAM | |||||||||
| WoW | 14 399 | 2.6% | 2.2% | 0.1 | 5 683 319 | 1.7% | 2.2% | 0.1 | -2.4% |
| MoM | 62 408 | -14.7% | 2.2% | -0.2 | 25 115 374 | -17.0% | 2.3% | -0.3 | -6.8% |
| YTD | 631 895 | 0.2% | 2.6% | 0.1 | 264 924 907 | 1.1% | 2.8% | -0.2 | -2.3% |
| MAT | 1 066 341 | -7.0% | 2.7% | 0 | 441 711 118 | -4.8% | 2.9% | -0.3 | -5.7% |
| MILDRONATE | |||||||||
| WoW | 66 309 | 12.6% | 22.5% | 1 | 43 603 667 | 13.0% | 24.5% | 1.2 | 7.6% |
| MoM | 248 954 | -20.1% | 20.9% | -1.5 | 161 511 460 | -21.4% | 22.2% | -1.4 | -14.2% |
| YTD | 3 034 886 | 7.1% | 16.8% | 0.1 | 1 789 005 170 | 52.6% | 18.4% | 3.3 | 6.5% |
| MAT | 4 997 591 | 6.4% | 16.8% | 0.8 | 2 549 948 169 | 33.1% | 16.9% | 2.4 | 1.4% |
| SULFARGIN | |||||||||
| WoW | 2 437 | -2.3% | 0.7% | 0 | 1 351 770 | -1.2% | 1.1% | 0 | 2.6% |
| MoM | 15 741 | 40.0% | 1.1% | 0.4 | 7 958 354 | 37.6% | 1.6% | 0.5 | -5.5% |
| YTD | 99 253 | 0.5% | 0.9% | 0.1 | 50 183 783 | 6.2% | 1.2% | 0.1 | -8.9% |
| MAT | 164 652 | -5.4% | 0.9% | 0 | 82 708 513 | 2.3% | 1.2% | 0.1 | -9.8% |
| VIPROSAL | |||||||||
| WoW | 13 603 | 4.6% | 2.0% | 0.1 | 5 245 878 | 3.5% | 2.0% | 0.1 | -2.2% |
| MoM | 78 108 | -14.3% | 2.7% | -0.2 | 31 325 351 | -15.3% | 2.8% | -0.2 | -7.2% |
| YTD | 783 559 | 23.2% | 3.0% | 0.6 | 321 675 541 | 34.6% | 3.2% | 0.6 | -1.9% |
| MAT | 1 391 075 | 14.6% | 3.3% | 0.6 | 553 940 344 | 21.7% | 3.5% | 0.5 | -5.3% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 72 803 | -6.9% | 54.6% | -4.5 | 34 369 882 | 19.0% | 82.4% | 0.8 | 0.8% |
| KAPSIKAM | 631 895 | 0.2% | 2.6% | 0.1 | 264 924 907 | 1.1% | 2.8% | -0.2 | -2.3% |
| MILDRONATE | 3 034 886 | 7.1% | 16.8% | 0.1 | 1 789 005 170 | 52.6% | 18.4% | 3.3 | 6.5% |
| SULFARGIN | 99 253 | 0.5% | 0.9% | 0.1 | 50 183 783 | 6.2% | 1.2% | 0.1 | -8.9% |
| VIPROSAL | 783 559 | 23.2% | 3.0% | 0.6 | 321 675 541 | 34.6% | 3.2% | 0.6 | -1.9% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 112 197 | -15.3% | 52.8% | -6.9 | 51 096 240 | 10.4% | 80.9% | -0.5 | -4.4% |
| KAPSIKAM | 1 066 341 | -7.0% | 2.7% | 0 | 441 711 118 | -4.8% | 2.9% | -0.3 | -5.7% |
| MILDRONATE | 4 997 591 | 6.4% | 16.8% | 0.8 | 2 549 948 169 | 33.1% | 16.9% | 2.4 | 1.4% |
| SULFARGIN | 164 652 | -5.4% | 0.9% | 0 | 82 708 513 | 2.3% | 1.2% | 0.1 | -9.8% |
| VIPROSAL | 1 391 075 | 14.6% | 3.3% | 0.6 | 553 940 344 | 21.7% | 3.5% | 0.5 | -5.3% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 1 652 | -13.1% | 52.4% | -0.3 | 759 031 | -15.1% | 81.3% | -0.5 | -12.5% |
| KAPSIKAM | 14 399 | 2.6% | 2.2% | 0.1 | 5 683 319 | 1.7% | 2.2% | 0.1 | -2.4% |
| MILDRONATE | 66 309 | 12.6% | 22.5% | 1 | 43 603 667 | 13.0% | 24.5% | 1.2 | 7.6% |
| SULFARGIN | 2 437 | -2.3% | 0.7% | 0 | 1 351 770 | -1.2% | 1.1% | 0 | 2.6% |
| VIPROSAL | 13 603 | 4.6% | 2.0% | 0.1 | 5 245 878 | 3.5% | 2.0% | 0.1 | -2.2% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 6 472 | -21.1% | 49.5% | -5 | 3 040 336 | -23.1% | 79.9% | -3.1 | -13.0% |
| KAPSIKAM | 62 408 | -14.7% | 2.2% | -0.2 | 25 115 374 | -17.0% | 2.3% | -0.3 | -6.8% |
| MILDRONATE | 248 954 | -20.1% | 20.9% | -1.5 | 161 511 460 | -21.4% | 22.2% | -1.4 | -14.2% |
| SULFARGIN | 15 741 | 40.0% | 1.1% | 0.4 | 7 958 354 | 37.6% | 1.6% | 0.5 | -5.5% |
| VIPROSAL | 78 108 | -14.3% | 2.7% | -0.2 | 31 325 351 | -15.3% | 2.8% | -0.2 | -7.2% |
ОБОЗНАЧЕНИЯ
WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели
MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца
YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года
MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года
MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%
Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%
Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)
Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%
Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов
Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда
ABBREVIATIONS
WoW - Week Over Week - indicators for comparing the results of the current and previous week
MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month
YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year
MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year
MS - Market Share - (Brand Sales / Category Sales)*100%
Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%
Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)
Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%
Each category is created specifically for each brand and includes the brand and its competitors
The list of competitors can be found in the subsection "MS of competitors" in sections for each brand
## [1] "VIPROSAL"## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"## [1] "VIPROSAL"## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"## [1] "KAPSIKAM"## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"## [1] "KAPSIKAM"## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"## [1] "MILDRONATE"## [1] "MILDRONATE CAPS 250 MG #20"## [1] "MILDRONATE CAPS 250 MG #40"## [1] "MILDRONATE CAPS 500 MG #30"## [1] "MILDRONATE CAPS 500 MG #60"## [1] "MILDRONATE CAPS 500 MG #90"## [1] "MILDRONATE"## [1] "MILDRONATE CAPS 250 MG #20"## [1] "MILDRONATE CAPS 250 MG #40"## [1] "MILDRONATE CAPS 500 MG #30"## [1] "MILDRONATE CAPS 500 MG #60"## [1] "MILDRONATE CAPS 500 MG #90"## [1] "SULFARGIN"## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"## [1] "SULFARGIN"## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"## [1] "APILAC"## [1] "APILAC TABS 10 MG #25"## [1] "APILAC TABS 10 MG #50"## [1] "APILAC"## [1] "APILAC TABS 10 MG #25"## [1] "APILAC TABS 10 MG #50"[RUS] ОБОЗНАЧЕНИЯ
WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели
MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца
YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года
MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года
MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%
Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%
Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)
Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%
Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов
Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда
[ENG] ABBREVIATIONS
WoW - Week Over Week - indicators for comparing the results of the current and previous week
MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month
YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year
MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year
MS - Market Share - (Brand Sales / Category Sales)*100%
Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%
Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)
Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%
Each category is created specifically for each brand and includes the brand and its competitors
The list of competitors can be found in the subsection "MS of competitors" in sections for each brand
DATA SOURCES:
DSM: Sales
Palomars: TRPs
MI: Fact Digital Costs
MI Estimated Costs: TV costs